India’s smartphone sales fell 13 percent in the second quarter compared with the previous one as a second wave of COVID-19 infections hurt demand in the world’s No. 2 smartphone market, a research report said on Thursday.
Online smartphones purchases, however, helped sales surge 87 percent compared with a year earlier, according to market research firm Canalys.
“Smartphone vendors in India had assumed COVID-19 would not return, and several planned to invest in infrastructure for branded stores and partnerships with third-party offline channels. But once again they were quickly compelled to pivot to an online strategy,” Canalys analyst Sanyam Chaurasia wrote in the report.
Chaurasia predicted the country will see a rebound in the second half of this year as vaccinations boost consumer confidence and as smartphone brands launch new products.
As the threat of a third wave of COVID-19 infections still looms in India, customer behaviour and industrial operations will continue to adjust to pandemic conditions, helping reduce the impact, the analyst wrote.
© Thomson Reuters 2021